L5 THM230912 Travel and Tour Operations Management

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This course provides an introduction to the fundamental concepts and principles of travel and tour operations management. Students will explore the various components involved in managing travel and tour operations, including transportation, accommodation, tour planning, customer service, and sustainable practices. Emphasis will be placed on developing the knowledge and skills necessary for effective management in the travel and tourism industry. 

Learning Outcomes:
1) Explain the fundamental concepts and principles of travel and tour operations management.

2) Analyze the key components and stakeholders involved in travel and tour operations.

3) Apply effective management strategies and practices in the travel and tourism industry.

4) Evaluate emerging trends and challenges in travel and tour operations and propose potential solutions.

Assessment methods will include a combination of the following:
• Written examinations
• Group projects
• Case studies and scenario analysis
• Practical demonstrations of in-flight procedures
• Reflective journals
• Presentations
• Peer evaluations

“Tourism: Principles, Practices, Philosophies” by Charles R. Goeldner and J.R. Brent Ritchie 
“Managing Sustainable Tourism: A Legacy for the Future” by David L. Edgell Sr., James R. Barker, and Alan A. Graefe 
“Tourism Management: Analysis, Behaviour and Strategy” by Christopher Holloway and Neil Taylor 
“Operations Management in the Travel Industry” by Peter Robinson 
“Marketing for Tourism” by Philip Kotler, John T. Bowen, and James Makens 
“Hospitality Financial Management” by Robert E. Chatfield and Michael C. Dalbor 
“Global Tourism” by William F. Theobald 
“Human Resource Management in the Hospitality and Tourism Industry” by Dennis Nickson and David Bowie 

Course Unit Content

Assessment
Multiple-Choice Tests 4 Tests
Module Content
Available on June 28, 2026 10:00 am
Available on July 19, 2026 10:00 am
Available on August 9, 2026 10:00 am
Available on August 30, 2026 10:00 am
Learning outcome 1: Introduction to Travel and Tours Operations
Learning Outcome 2: Analyze the key components and stakeholders involved in travel and tours operations and management
Learning Outcome 3: Apply Effective Management Strategies and Practices in the Travel and Tourism Industry
Case Study: “EcoTours Global” 1 Lesson | 1 Test
Operations Plan for a Travel and Tour Company 1 Lesson | 1 Test
Learning Outcome 4: Evaluate Emerging Trends and Challenges in Travel and Tours Operations and Propose Potential Solutions
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