AIM University Group

Learning Outcome 1: REFERRED

"Referred | Concepts, Planning Decisions and Professional Reasoning Insufficient Your failure analysis in Q3 shows good structured thinking. However, Q1, Q2, and Q4 do not meet the required standard and all three need to be resubmitted.

AC 1.1 — Q1 Event Planning Concepts. You name all four concepts but the explanations are too thin — the lifecycle is described as 'what events should have to keep entertainment interesting' without explaining its stages, and the connection between the four concepts is not shown. REFERRED

AC 1.2 — Q2 Planning Decisions. Your answer states the lifecycle 'influences guest experience by entertaining guests' but does not identify any specific planning decisions or explain how they shape the experience or overall outcome. REFERRED

AC 1.3 — Q3 Analysis of Failure. You analyse four distinct failure scenarios such as poor F&B; objectives, unorganised stakeholders, guest dissatisfaction, and neglected post-event evaluation — each with a clear impact. PASS

AC 1.4 — Q4 Professional Reasoning. Your answer focuses on counting guest capacity and upgrading entertainment. This does not demonstrate professional reasoning. Evaluation should be connected to data, feedback, operational review, and future planning. REFERRED

To pass on resubmission: For Q1, explain each of the four concepts properly and show how they interconnect — especially the lifecycle stages (concept, planning, execution, post-event review).
For Q2, use a specific Kingston Manor event and describe concrete decisions at each lifecycle stage with their impact on guests.
For Q4, reframe your answer around professional evidence-based reasoning — explain how guest feedback, financial data, and operational review drive continuous improvement at Kingston Manor."

Learning Outcome 2: PASS

AC 2.1 — Outline the event planning timeline and stages; identify key milestones and deadlines.
Your Planning and Design stage provides an event-day timeline running from setup through the 10:00 pm strike, with appropriate transitions for arrival, lion dance, formal addresses, dinner service, and cultural exchange. The first timeline row contains a typographical error (9:15pm to 10:00pm for vendor load-in, which should be morning), and the pre-event lead-in milestones are not separately documented, with the lead-in instead distributed across the Coordination and Logistics section. (PASS)

AC 2.2 — Set SMART event goals and align them with the organisation's mission and vision.
Your SMART objective is well constructed, with the Specific component naming the cultural banquet for 150 guests at Kingston Manor on March 13, 2026, the Measurable component setting 100% guest capacity and 5,000 social media impressions, the Achievable component identifying dual-language platforms (WeChat for nationals and Instagram/Facebook for locals), the Relevant component linking to JCDC goals of social cohesion and cultural tourism, and the Time-bound component specifying the event date, 48-hour cleanup, and 14-day evaluation window. The brand-alignment paragraph anchors the event to Kingston Manor's "Private Retreat" positioning. (PASS)

AC 2.3 — Develop strategies to measure and evaluate event success using KPIs.
Your Evaluation stage develops four credible KPIs (90% attendance, less than 15% plate waste, 5+ social media mentions, zero PrivySi downtime) and three evaluation methods (bilingual post-event survey, PrivySi quality check, CBA committee debrief), each linked back to a specific objective. The "5 social media mentions" threshold here conflicts with the SMART objective's "5,000 impressions" target, and the two thresholds should be reconciled. (PASS)

Justification & Integration — Justify planning decisions; integrate the Kingston Manor context; demonstrate professional reasoning.
Your stakeholder table assigns each party a defined function and influence on planning, your risk and contingency tables cover weather, power, noise, water shortage, water pressure, uninvited guest, food temperature, and medical incidents, and your Concept Map is delivered as an actual visual map with fusion themes branching into visuals, textures, sound, and atmosphere. The most significant issue is the guest count inconsistency, with the SMART objective specifying 150 guests but later sections referring repeatedly to 50 guests in Implementation, Staffing, Ethical Considerations, and Service Delivery; this must be reconciled before final submission. Three slides (Demonstration of Decision Planning) are also duplicated as identical pages. (PASS)

Overall Feedback
Your LO2 submission demonstrates a well-constructed SMART objective, thorough risk and contingency analysis, a genuine visual concept map, a substantive stakeholder table, and credible operational depth across Implementation. The work is awarded a Pass on the strength of the underlying analytical work, but two corrections are required before final submission: reconcile the guest count consistently as 150 across every section, and remove the triplicated Demonstration of Decision Planning slide.

Learning Outcome 3: REFERRED
AC 3.1 — Analyse and evaluate an event concept using critical thinking and problem-solving. The concept is well justified against Kingston Manor's experiential model and garden setting, with measurable objectives covering satisfaction, service timing, food cost, safety, and conversion, each paired with a risk and mitigation. The analysis is strong and applied. Met. (PASS)

AC 3.2 — Design and apply suitable event marketing strategies using digital channels. You set a clear digital strategy across Instagram and WhatsApp Business with defined success measures and market-control decisions. The strategy is sound, though the promotional sample and layout diagram the plan refers to are not included in the appendix. Met. (PASS)

AC 3.3 — Develop a realistic event budget and financial plan. The budget is itemised across seven categories, totals JMD 15,000, and is supported by three detailed cost-control decisions. The plan states a food-cost target as a percentage of ticket price but does not show a ticket price or revenue figure to support it. Met. (PASS)

AC 3.4 — Take part actively in practical planning and demonstrate competence in live execution. The practicum was completed on campus and the décor and setup were a reasonable attempt, but the delivery was unorganized and unprepared, so competence in coordination and live execution was not adequately demonstrated. Not met. (REFERRED)

Overall: the written plan is strong across concept, marketing, and budget, and the process records are complete. The unit is referred on the practicum: the live delivery was unorganized and unprepared, which is where AC 3.4 is assessed. Tightening rehearsal, role readiness, and coordination for a re-attempt would address it.

Learning Outcome 4: REFERRED
Your LO4 submission has been referred. The LO4 Event Planning assessment is an individual written exam that must be completed in person under the scheduled exam conditions. You did not attend the exam, and the typed document you submitted in its place cannot be accepted as a substitute. Work produced outside the supervised exam setting does not meet the conditions required for this assessment and cannot be authenticated as exam evidence, so it cannot be marked.

This is a procedural referral and is not a judgement of the content you submitted. To clear it, you must sit the LO4 written exam at the next scheduled sitting. Please confirm your availability so a date can be arranged.
Outcome: Referred.