Student: Kadjaylia Campbell
Course Unit: L4 THM230904 Food and Beverage Management
Learning Outcome 1: Incomplete
No Submission
Learning Outcome 2: Referred
AC 2.1 — Referred
Kadjaylia, you attempted all five definitions in Section A, which is a positive start. Your Jet Age definition correctly identified the 1950s as the starting period and noted that jet aircraft made air travel faster and more efficient, with a relevant example linking jet aircraft to Caribbean travel. Your LCC definition was accurate at a basic level, identifying cheap tickets and reduced extra services, with Southwest Airlines as a valid example. Your Full Service Carrier definition was the strongest, correctly identifying meals and checked baggage as included services and using Meridian Air's 2.1 million passengers and full-service operations as a well-chosen case study example. Your Deregulation definition correctly identified government reduction of control over airlines allowing them to set their own routes and prices, with the United States as an example — this was sound. Your Secondary Airport definition was too brief and incomplete — stating it is a smaller airport used to reduce cost is partially correct, but using "low-cost airlines" as the example does not identify an actual airport, which the question required. In Question 2, you correctly identified two ways jet aircraft changed travel — more passengers reducing cost per seat, and faster flights — and your two LCC features of removing extras and quick turnaround were valid. Your MA Lite failure reason, citing higher operating costs making it difficult to compete, was broadly correct but lacked the specific case detail that staff were carried over on the same high-cost contracts. Your answers in this section were mostly on the right track but needed more depth and stronger case study links throughout.
AC 2.1 — Referred
AC 2.2 — Referred
In Question 3, you identified only one operational problem — flight delays — and the explanation given, that delays cause passengers to arrive late to their destination, describes the symptom rather than explaining why it is an operational or logistics problem within Meridian Air's systems. The consequence, that passengers will choose other airlines, was relevant but generic. The question required three distinct operational problems drawn specifically from the Meridian Air case study, such as baggage mishandling, slow cargo operations due to manual paperwork, or catering inconsistency from multiple suppliers. Questions 4 and 5 were not attempted, which means the safety risk and communication breakdown analysis are entirely missing from your submission. This is a significant gap as Section C carries 40 marks. You do not meet the pass standard for this criterion.
AC 2.2 — Referred
AC 2.3 — Referred
The responses that were submitted were legible and structured around the question prompts, which showed some awareness of how to approach the assessment. However, the submission is too incomplete to demonstrate the ability to present well-reasoned, evidence-based arguments across the full paper. Completing all sections and developing your answers with specific case study evidence will be essential in your resubmission.
AC 2.3 — Referred
Learning Outcome 3: Incomplete
No Submission
Learning Outcome 4: Incomplete
No Submission
LO1:
FailLO2:
FailLO3:
FailLO4:
Fail