AIM University Group

Learning Outcome 1: Incomplete
No submission

Learning Outcome 2: REFERRED
AC 2.1 — Outline the event planning timeline and stages; identify key milestones and deadlines.
Your Planning and Design stage references a timeline ("venue preparation and decor setup two hours before guest arrival... welcomed with light refreshments... seating... multiple courses... closing moment") but presents it as narrative rather than as a structured schedule with specific times. No pre-event lead-in is documented, no event-day hours are listed, and no milestones such as vendor lock-in, headcount cut-off, or rehearsal points appear in the submission. (REFERRED)

AC 2.2 — Set SMART event goals and align them with the organisation's mission and vision.
Your Concept and Context stage gestures at SMART language ("Success will be measured through guest satisfaction... achievable because Kingston manor provides suitable facilities... relevant to the Kingston manor brand... one evening and will last approximately six hours") but does not produce an actual SMART objective with measurable thresholds. No guest satisfaction percentage, no specific date, no budget figure, and no quantified targets are attached to the event as a whole. (REFERRED)

AC 2.3 — Develop strategies to measure and evaluate event success using KPIs.
Your Evaluation stage names appropriate measurement areas (guest satisfaction, food and beverage service quality, schedule adherence, garden atmosphere) but does not attach a measurable threshold to any of them. No survey method is specified, no KPI target is set, and the evaluation approach is described as the planner reviewing "guest reactions and comments" without naming a structured data collection method. (REFERRED)

Justification & Integration — Justify planning decisions; integrate the Kingston Manor context; demonstrate professional reasoning.
Your stakeholder analysis lists five parties (Kingston Manor management, event planner, F&B team, suppliers, guests) in a single sentence without showing how each shapes specific planning decisions, and your Implementation stage covers roles, service, coordination, risk, and contingency in generic terms that could apply to any garden dinner at any boutique venue. No concept map is provided, your invitation deliverable is for a different event entirely ("Garden Picnic Party hosted by Ayesha, Boffins Public Garden, Sunday August 18 2024") rather than for the Kingston Manor Garden Dinner described in your term paper. (REFERRED)

Overall Feedback
Your LO2 submission covers all four PLC stages in form but each stage is too thin and too generic to demonstrate the planning depth required by the brief. The work is Referred for four principal reasons: no SMART objective is produced with measurable thresholds, no structured timeline with specific times or milestones is delivered, no concept map appears in the submission, and your invitation deliverable is for a different event entirely (Ayesha's Garden Picnic Party at Boffins Public Garden, August 2024) rather than the Kingston Manor Garden Dinner. To pass on resubmission, write SMART objectives with quantified targets, produce a full event-day timeline with specific times and a pre-event lead-in milestone list, add a concept map, produce a custom invitation for the Kingston Manor Garden Dinner that matches the event named in your term paper.

Learning Outcome 3: REFERRED
AC 3.1 — Analyse and evaluate an event concept using critical thinking and problem-solving. You justify the reunion concept against Kingston Manor's residential layout, location, and capacity, and you set SMART objectives with four planning challenges and solutions. The reasoning is clear and applied. Met. (PASS)

AC 3.2 — Design and apply suitable event marketing strategies using digital channels. You select WhatsApp, Instagram, and Facebook with a stated rationale for each, target a nostalgia message at the alumni audience, and provide invitation, Instagram, and WhatsApp samples. Met. (PASS)

AC 3.3 — Develop a realistic event budget and financial plan. The budget is itemised with cost-control logic, but it does not reconcile: the stated objective is JMD 100,000 while the table totals JMD 135,000, the figures differ across documents, and the plan does not show the practicum-scale spend against the JMD 10,000 ceiling the brief asks for. Not met. (REFERRED)

AC 3.4 — Take part actively in practical planning and demonstrate competence in live execution. The practicum was not completed, so live execution is not demonstrated. Not met. (REFERRED)

Overall: the concept and marketing are strong on paper. The unit is referred because the practicum was not completed, which is a mandatory fail, the mandatory process records are missing (no team meeting dates, attendance, or agendas, and no client consultation record), and the budget does not reconcile internally or across documents.

Learning Outcome 4: REFERRED

Your LO4 submission has been referred. The LO4 Event Planning assessment is an individual written exam that must be completed in person under the scheduled exam conditions. You did not attend the exam, and the typed document you submitted in its place cannot be accepted as a substitute. Work produced outside the supervised exam setting does not meet the conditions required for this assessment and cannot be authenticated as exam evidence, so it cannot be marked.

This is a procedural referral and is not a judgement of the content you submitted. To clear it, you must sit the LO4 written exam at the next scheduled sitting.
Outcome: Referred.