AIM University Group

Learning Outcome 1: REFERRED

AC 1.1 — Q1 Event Planning Concepts. You define all four concepts clearly and concisely such as objectives (main purpose), stakeholders (people with interest), lifecycle (plans and manages the event), and evaluation (uses feedback to improve). Your written report adds a beachside wedding example that brings these to life. PASS

AC 1.2 — Q2 Planning Decisions. Your answer consists of a single sentence about decor and
arrangement. You need to identify a range of planning decisions made across the event lifecycle
and explain how each one shaped the guest experience and overall outcome. REFERRED

AC 1.3 — Q3 Analysis of Failure. Your answer notes that poor management would cause
confusion and miscommunication, but does not identify a specific failure scenario or trace the
cause through to its impact on guests or the business. REFERRED

AC 1.4 — Q4 Professional Reasoning. You explain that evaluation improves future events by
collecting feedback and identifying areas needing attention. PASS

Learning Outcome 2: Incomplete
No Submission

Learning Outcome 3: REFERRED

AC 3.1 — Analyse and evaluate an event concept using critical thinking and problem-solving. This is the strongest part of your written plan: "Tropical Escape" is a coherent, well-justified concept anchored to specific Kingston Manor features such as the Lower Terrace and the Banyan canopy, and it is supported by defined SMART objectives and a structured risk and contingency plan. Your reasoning is analytical rather than descriptive and shows clear planning logic throughout. (PASS)

AC 3.2 — Design and apply suitable event marketing strategies using digital channels. You identify a defined audience, select Instagram and WhatsApp Business with a stated rationale, and provide promotional sample concepts in the appendix. Measurable targets and a clearer reason for naming LinkedIn without using it would sharpen the section, but the strategy is suitable and applied. (PASS)

AC 3.3 — Develop a realistic event budget and financial plan. Your cost-control logic is sound and your spending priorities are sensible. The criterion is not met because the financial presentation does not meet the requirement: the budget is limited to three high-level lines with no per-guest breakdown or itemisation, and the supporting cost evidence in the appendix is presentational rather than quantified, so the totals cannot be traced. (REFERRED)

AC 3.4 — Take part actively in practical event planning and demonstrate competence in live execution. Your written execution plan is detailed and credible on the page. The criterion is not met because no practicum evidence has been submitted and no link to a simulated practicum is present in the files; as practical completion is mandatory, the absence of the simulation means the practical standard has not been demonstrated. (REFERRED)

Overall: the conception, planning, and marketing work is strong and the implementation plan reads as deliverable, but the unit is referred on the missing practicum and the financial presentation.

Learning Outcome 4: Incomplete
No Submission