AIM University Group

Learning Outcome 1: Incomplete
No Attempt

Learning Outcome 2: Incomplete
No Attempt

Learning Outcome 3: Referred 69%

The submission demonstrates a sound foundational understanding of key operational trends in hotel management, particularly in relation to digitalisation, sustainability, and labour shortages. The learner successfully identifies relevant challenges and proposes practical strategies aligned with real-world hotel operations. However, the work remains largely descriptive, with limited critical analysis and evaluation across all tasks. Greater depth is required in discussing industry trends, applying a wider range of operational concepts, and justifying strategies with stronger reasoning. Additionally, improvements in academic writing, grammar, and structured argumentation are necessary. To achieve a passing standard, the learner must enhance analytical depth, expand evaluation of operational challenges, and present more detailed, well-justified strategies linked clearly to efficiency, competitiveness, and guest satisfaction.

Learning Outcome 4: Referred

The responses fail to demonstrate basic understanding of the subject matter. Key concepts were either entirely absent or inaccurately presented without coherence.