AIM University Group

Learning Outcome 1: PASS

AC 1.1 — Q1 Event Planning Concepts. You capture the professional logic clearly: objectives determine stakeholders, stakeholders drive the lifecycle, and evaluation closes the loop. Your written report adds further depth on guest experience and the consequences of planning failure. PASS

AC 1.2 — Q2 Planning Decisions. You demonstrate well how a planning decision directly shapes the guest experience and event outcome. The connection is well-made, though your answer focuses on a single planning phase. PASS

AC 1.3 — Q3 Analysis of Failure. You identify stakeholder mismanagement and trace its impact logically through guest experience, unmet objectives, negative evaluation, and reputational damage. Your written report reinforces this with a detailed analysis of guest experience failure. PASS

AC 1.4 — Q4 Professional Reasoning. You make a strong case for evaluation as a data-driven practice, contrasting it with opinion-based decisions and linking it to operational improvement. Your written report extends this with reference to continuous improvement and sustained organisational success. PASS

Learning Outcome 2: REFERRED

AC 2.1 — Outline the event planning timeline and stages; identify key milestones and deadlines.
Your Planning and Design stage provides a detailed event-day timeline from 1:30 pm vendor checks through to 2:00 am clean-up, with appropriate transitions for ceremony, photography, reception, dinner courses, speeches, and dance floor. However, the timeline does not extend backwards to cover the pre-event PLC milestones expected at this level, with no two-month, one-month, or three-week lead-in bands and no vendor lock-in, marketing launch, rehearsal, or final headcount cut-off dates. (REFERRED)

AC 2.2 — Set SMART event goals and align them with the organisation's mission and vision.
Your objectives section is labelled "Event Objectives (SMART)" but the three objectives listed (host the wedding within planned budget and schedule, ensure smooth operation, achieve high guest satisfaction) do not contain any measurable thresholds, time bounds, or specific figures. No budget number, no specific date, no satisfaction percentage, and no timing window is attached at the point the objectives are set, so the SMART discipline is asserted rather than demonstrated. (REFERRED)

AC 2.3 — Develop strategies to measure and evaluate event success using KPIs.
The Evaluation stage names appropriate measurement areas (guest satisfaction, timeline adherence, service delivery, budget control) and sets one threshold of 90 percent positive feedback. However, the section is brief and surface-level, with no worked examples, no targets attached to the other three areas, and no structured framework linking KPIs back to specific SMART objectives. (REFERRED)

Justification & Integration — Justify planning decisions; integrate the Kingston Manor context; demonstrate professional reasoning.
Your stakeholder list and roles section name the right parties (couple, KM management, planner, catering, suppliers, decorators, photographers, officiant, guests), and your Implementation stage covers service delivery, coordination, risk awareness, and contingency. However, Kingston Manor integration remains generic, with references to "elegance" and "professionalism" rather than to the venue's specific assets, layout, or boutique brand identity, and the stakeholder analysis lists parties without showing how each shaped specific planning decisions. No concept map is provided. (REFERRED)

Overall Feedback
Your LO2 submission demonstrates basic familiarity with the structure of an event plan and covers all four PLC stages in sequence. It is Referred because the objectives section does not meet SMART discipline despite being labelled as such, the timeline does not extend to pre-event lead-in milestones, the Kingston Manor integration is generic rather than venue-specific, and the evaluation framework is too brief to demonstrate KPI thinking. To pass on resubmission, rewrite the SMART objectives with measurable thresholds and dates at the point they are set, extend the timeline backwards to cover lead-in milestones, tie planning decisions to specific Kingston Manor assets, and expand the evaluation framework with worked KPI examples.

Learning Outcome 3: REFERRED
AC 3.1 — Analyse and evaluate an event concept using critical thinking and problem-solving. This is the strongest part of your written plan: "Tropical Escape" is a coherent, well-justified concept anchored to specific Kingston Manor features such as the Lower Terrace and the Banyan canopy, and it is supported by defined SMART objectives and a structured risk and contingency plan. Your reasoning is analytical rather than descriptive and shows clear planning logic throughout. (PASS)

AC 3.2 — Design and apply suitable event marketing strategies using digital channels. You identify a defined audience, select Instagram and WhatsApp Business with a stated rationale, and provide promotional sample concepts in the appendix. Measurable targets and a clearer reason for naming LinkedIn without using it would sharpen the section, but the strategy is suitable and applied. (PASS)

AC 3.3 — Develop a realistic event budget and financial plan. Your cost-control logic is sound and your spending priorities are sensible. The criterion is not met because the financial presentation does not meet the requirement: the budget is limited to three high-level lines with no per-guest breakdown or itemisation, and the supporting cost evidence in the appendix is presentational rather than quantified, so the totals cannot be traced. (REFERRED)

AC 3.4 — Take part actively in practical event planning and demonstrate competence in live execution. Your written execution plan is detailed and credible on the page. The criterion is not met because no practicum evidence has been submitted and no link to a simulated practicum is present in the files; as practical completion is mandatory, the absence of the simulation means the practical standard has not been demonstrated. (REFERRED)

Overall: the conception, planning, and marketing work is strong and the implementation plan reads as deliverable, but the unit is referred on the missing practicum and the financial presentation.

Learning Outcome 4: Incomplete
No Submission