AIM University Group

Learning Outcome 1: PASS

AC 1.1 — Q1 Event Planning Concepts. You explain all four concept-map elements (Objectives, Stakeholders, Lifecycle, Evaluation) with relational thinking — each element is connected to the next, and Kingston Manor is anchored throughout (boutique networking mixer, brand visibility, corporate clients). The closing observation that all four areas are interconnected lands the integration argument well. PASS

AC 1.2 — Q2 Applying Theory to Practice. You walk through each lifecycle stage explicitly (concept, planning, execution, evaluation) and link decisions at each stage to the guest experience. PASS

AC 1.2 — Q3 Analysis of Planning Failure. You correctly target Stakeholders as one of the five concept-map elements specified in the brief, and explore consequences across multiple dimensions (staff morale, supplier conflicts, brand image, corporate retention). PASS

AC 1.3 — Q4 Professional Reasoning on Evaluation. You frame evaluation as a structured, evidence-based process across multiple dimensions: financial measurement against objectives, guest feedback for service insight, risk management, strategic positioning in the competitive market, and accountability. The closing line "continuous improvement is not optional" demonstrates the professional reasoning the brief requires. PASS

Learning Outcome 2: PASS

AC 2.1 — Outline the timeline and stages; identify key milestones and deadlines. Your two-day timeline is detailed and properly sequenced, and you set real deadlines (confirmations fourteen days prior, evaluation within two hours, financial review within five working days). The pre-event lead-times appear individually rather than consolidated into a single milestone schedule, but the stages and deadlines are clearly evidenced. (PASS)

AC 2.2 — Set SMART goals and align them with mission and vision. Your five SMART objectives are the paper's strongest feature, each measurable and time-bound, and the brand-alignment section maps cleanly to Kingston Manor's boutique positioning. The 60% margin objective is written as applying to the full retreat package, though only the food-only margin is evidenced in your F&B costing; the objective itself is sound and well constructed. (PASS)

AC 2.3 — Develop KPI-based evaluation strategies. Handled to a high standard. Each objective maps to a measurable KPI, your methods mix surveys, debrief, financial review, and observation, and you correctly frame it as forward-looking with a continuous-improvement link. Above threshold. (PASS)

AC Justification & Integration — Justify decisions; integrate Kingston Manor; show professional reasoning. Your reasoning is explicit: classification and guest profile drive concrete design choices, and the plated format is justified on portion control, time discipline, and premium perception. Venue integration is decision-level, drawing on the gardens, gazebo, indoor rooms, and spa garden. This evidences the professional reasoning required by the criterion. (PASS)

Overall Feedback — Event Planning LO2
A confident, professional paper that passes clearly and ranks among the stronger submissions in the cohort. The SMART objectives, KPI-based evaluation, and decision-level Kingston Manor integration are its strongest features, with several sections performing above the Pass threshold.

Learning Outcome 3: PASS
AC 3.1 — Analyse and evaluate an event concept. Concept well justified against Kingston Manor and the post-hurricane context, with measurable objectives and challenges paired with solutions. Met. (PASS)

AC 3.2 — Design and apply digital marketing strategies. Clear strategy across WhatsApp and Instagram with engagement measures and sample materials in the appendix. Met. (PASS)
AC 3.3 — Develop a realistic budget and financial plan. Itemised budget by quantity and unit cost, totalling JMD 15,000, with cost-control measures and an emergency allocation. Met. (PASS)

AC 3.4 — Take part actively in practical planning and demonstrate competence in live execution. The practicum was delivered to a strong standard, demonstrating coordination, timing, and professional delivery. Met. (PASS)

Overall: a strong written plan across concept, marketing, budget, and risk, backed by a well-executed practicum. The unit is a pass.

Learning Outcome 4: REFERRED

Your LO4 submission has been referred. The LO4 Event Planning assessment is an individual written exam that must be completed in person under the scheduled exam conditions. You did not attend the exam, and the typed document you submitted in its place cannot be accepted as a substitute. Work produced outside the supervised exam setting does not meet the conditions required for this assessment and cannot be authenticated as exam evidence, so it cannot be marked.

This is a procedural referral and is not a judgement of the content you submitted. To clear it, you must sit the LO4 written exam at the next scheduled sitting.
Outcome: Referred.