L6 Researching Tourism and Hospitality Management

Course Unit Aim

The aim of this unit is to develop learners’ skills in designing and carrying out research projects to inform the management of tourism and hospitality organisations. Learners will evaluate approaches to the collection and analysis of data relating to management problems and make judgements about future action based on this data.

Learning Outcomes:

By the end of this course, students will be able to:

1. Understand challenges to researching management problems in the tourism and hospitality industry.
2. Be able to design data collection processes for researching management problems in the tourism and hospitality industry.
3. Be able to interpret data collected for research purposes.
4. Be able to present complex data in ways that are useful for tourism and hospitality management.

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.