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Course Unit Description
Introduction to Tourism and Hospitality Management is designed to provide students with a comprehensive understanding of the tourism and hospitality industry. The course explores the fundamental concepts, principles, and practices involved in managing and operating tourism and hospitality businesses. Topics covered include tourism and hospitality trends, customer service, marketing, operations, sustainability, and career opportunities in the field.
Learning Outcomes:
By the end of this course, students will be able to:
- Understand the fundamental concepts and principles of tourism and hospitality management.
- Apply marketing principles and strategies to tourism and hospitality businesses.
- Identify and evaluate current trends and challenges in the tourism and hospitality industry.
- Demonstrate knowledge of customer service strategies and techniques in the tourism and hospitality context.
Assessment
To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
| Learning Outcomes to be met | Assessment Criteria to be covered | Assessment type | |
| All 1 to 4 | All ACs under LO 1 to 4 | Exams | Term Paper |
Assessment Methods
Assessment methods will include a combination of the following:
• Written examinations
• Group projects
• Case studies and scenario analysis
• Practical demonstrations of in-flight procedures
• Reflective journals
• Presentations
• Peer evaluations
Resources:
• Textbooks and academic readings
• Online learning platforms
• Guest lectures from industry professionals
• Simulated in-flight scenarios and emergency drills
• Role-play exercises
• Videos and multimedia content showcasing passenger interactions and in-flight service techniques.
Indicative Reading List
- “Introduction to Tourism and Hospitality Management” by John Doe
- “Marketing for Hospitality and Tourism” by Philip Kotler and John Bowen
- “Managing Sustainable Tourism: A Legacy for the Future” by David L. Edgell Sr., James E. Smith, and Muzaffer Uysal
- “Tourism: Principles, Practices, Philosophies” by Charles R. Goeldner and J.R. Brent Ritchie
- “Hospitality Strategic Management: Concepts and Cases” by Cathy A. Enz
- “The Business of Tourism Management” by John Beech and Simon Chadwick
- “Customer Service: Career Success Through Customer Loyalty” by Paul R. Timm
- “Tourism and Hospitality Marketing: A Global Perspective” by Simon Hudson and Louise Hudson
- “The Routledge Handbook of Transport Economics” edited by André de Palma, Robin Lindsey, and Emile Quinet
- “Hospitality Management Accounting” by Martin G. Jagels
