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Course Unit Description
This course introduces students to the fundamentals of event planning. Through a combination of theoretical knowledge and practical skills, students will learn to plan, organize, and execute a variety of events, from corporate meetings and conferences to weddings and festivals. The course also covers marketing strategies, event management principles, logistics, budgeting, and risk management within the events industry.
Learning Outcomes:
By the end of this course, students will be able to:
- Identify and describe the key sectors and components of the events industry.
- Apply event planning and production techniques to successfully execute a variety of events.
- Develop effective marketing strategies to promote events and engage target audiences.
- Understand the principles of event management and operations, including logistics, budgeting, and risk management.
To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
| Learning Outcomes to be met | Assessment Criteria to be covered | Assessment type | |
| All 1 to 4 | All ACs under LO 1 to 4 | Exams | Term Paper |
Assessment methods will include a combination of the following:
• Written examinations
• Group projects
• Case studies and scenario analysis
• Practical demonstrations of in-flight procedures
• Reflective journals
• Presentations
• Peer evaluations
- “Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events” by Judy Allen
- “Event Planning: The Art of Planning Your Next Successful Event” by James Events
- “The Complete Idiot’s Guide to Meeting and Event Planning” by Jeffery Caldwell and Michael S. Mercer
- Relevant academic articles and case studies
