AIM University Group

Learning Outcome 1: PASS
AC 1.1 — Explain how objectives, stakeholders, the planning cycle, and evaluation work together (Q1 and the written report). Your written report develops the four concepts and connects them, showing objectives setting the goal, stakeholders such as sponsors, guests, performers, and Kingston Manor staff each expecting something in return, the planning cycle structuring delivery, and evaluation closing the loop. The Kingston Manor application is concrete, for example matching objectives to layout, décor, and schedule. Met. (PASS)

AC 1.2 — Apply theory to practice and analyse a planning failure (Q2 and Q3). Q2 applies the lifecycle to a boutique event from goal-setting through to post-event evaluation, but it stays general and does not work through a specific Kingston Manor example with named planning decisions and their effect on guest experience. Q3 states that poor management wastes resources and money but does not select one concept-map element and trace its specific impact, as the question requires. Met at a basic level, with both answers needing more focus and detail. (PASS)

AC 1.3 — Demonstrate professional reasoning on the role of evaluation (Q4). You frame evaluation as a fact-based process using guest feedback to identify what worked, fix mistakes, and make future events more profitable and better matched to guest expectations. This is professional reasoning rather than opinion, which meets the criterion. Met. (PASS)

Overall: the submission meets all three criteria, and the integrated written report is what carries it, giving the theory clearer structure and application than the brief exam answers alone would. The weaker points are Q2, which needs a concrete Kingston Manor example with specific lifecycle decisions, and Q3, which needs to pick one element and develop the cause and effect of its failure.

Learning Outcome 2: Incomplete
No Submission

Learning Outcome 3: REFERRED
AC 3.1 — Analyse and evaluate an event concept using critical thinking and problem-solving. The concept is well justified against Kingston Manor's experiential model and garden setting, with measurable objectives covering satisfaction, service timing, food cost, safety, and conversion, each paired with a risk and mitigation. The analysis is strong and applied. Met. (PASS)

AC 3.2 — Design and apply suitable event marketing strategies using digital channels. You set a clear digital strategy across Instagram and WhatsApp Business with defined success measures and market-control decisions. The strategy is sound, though the promotional sample and layout diagram the plan refers to are not included in the appendix. Met. (PASS)

AC 3.3 — Develop a realistic event budget and financial plan. The budget is itemised across seven categories, totals JMD 15,000, and is supported by three detailed cost-control decisions. The plan states a food-cost target as a percentage of ticket price but does not show a ticket price or revenue figure to support it. Met. (PASS)

AC 3.4 — Take part actively in practical planning and demonstrate competence in live execution. The practicum was completed on campus and the décor and setup were a reasonable attempt, but the delivery was unorganized and unprepared, so competence in coordination and live execution was not adequately demonstrated. Not met. (REFERRED)

Overall: the written plan is strong across concept, marketing, and budget, and the process records are complete. The unit is referred on the practicum: the live delivery was unorganized and unprepared, which is where AC 3.4 is assessed. Tightening rehearsal, role readiness, and coordination for a re-attempt would address it.

Learning Outcome 4: Incomplete
No Submission