AIM University Group

Learning Outcome 1: REFERRED

AC 1.1 — Q1 Event Planning Concepts. You identify the four core areas: objectives, stakeholders, the planning lifecycle, and evaluation, and your written report adds useful theoretical context linking objectives to budgeting, staffing, and logistics. PASS

AC 1.2 — Q2 Planning Decisions. You construct a clear scenario for a brunch at Kingston Manor and work through a range of planning decisions covering stakeholders, objectives, budget and logistics, decor, menu selection, entertainment, and venue. You also reflect on the guest outcome. PASS

AC 1.3 — Q3 Analysis of Failure. You provide one brief example — a slow DJ making the event boring — but do not develop it further. To meet this criterion you need to analyse at least one failure scenario in depth: what caused the problem, how it affected the event and stakeholders, and what could have been done differently. REFERRED

AC 1.4 — Q4 Professional Reasoning. You explain why evaluation matters at Kingston Manor with reference to data-driven decisions, continuous improvement, vendor performance, and guest satisfaction. PASS

Learning Outcome 2: PASS
AC 2.1 — Outline the event planning timeline and stages; identify key milestones and deadlines.
Your Planning and Design stage lead-in (four months to one day prior) and event-day schedule (9:00 am setup through 8:00 pm close) are realistic and properly sequenced for a thirty-guest boutique dinner. Decision points such as vendor lock-in, weather contingency, and post-event reconciliation show that you treat the timeline as a coordination tool rather than a decorative document. (PASS)

AC 2.2 — Set SMART event goals and align them with the organisation's mission and vision.
Your SMART objective in the Concept and Context stage is well constructed, specifying audience, date, budget, lead-time targets, service standards, and the post-event closure window. The brand-alignment paragraph also performs well, but the JMD 100,000 budget figure does not reconcile cleanly with the revenue and profit figures in your linked F&B submission and should be clarified in the oral defence. (PASS)

AC 2.3 — Develop strategies to measure and evaluate event success using KPIs.
The Evaluation stage develops a credible KPI set across budget control, guest satisfaction, service efficiency, vendor coordination, and safety, each paired with a measurable threshold. The closing reflection is thoughtful but should be reframed as a planning hypothesis rather than as a description of what occurred, since this is a pre-event document. (PASS)

Justification & Integration — Justify planning decisions; integrate the Kingston Manor context; demonstrate professional reasoning.
Your stakeholder map gives each party a defined function, and the Implementation stage covers roles, service delivery, logistics, risk awareness, and contingency in operational terms. Kingston Manor integration is present throughout but remains descriptive in places — tying specific venue assets to specific planning decisions would strengthen the analytical layer. (PASS)

Overall Feedback —
Your LO2 submission demonstrates a sound grasp of event planning as a structured discipline. The SMART objective, the Planning and Design timeline, the stakeholder map, and the Evaluation framework are the strongest features. To lift this work above the Pass threshold, tighten the Kingston Manor integration into decision-level reasoning and reconcile the budget figure with the financial model in your linked F&B submission.

Learning Outcome 3: REFERRED
AC 3.1 — Analyse and evaluate an event concept using critical thinking and problem-solving. You justify the reunion concept against Kingston Manor's residential layout, location, and capacity, and you set SMART objectives with four planning challenges and solutions. The reasoning is clear and applied. Met. (PASS)

AC 3.2 — Design and apply suitable event marketing strategies using digital channels. You select WhatsApp, Instagram, and Facebook with a stated rationale for each, target a nostalgia message at the alumni audience, and provide invitation, Instagram, and WhatsApp samples. Met. (PASS)

AC 3.3 — Develop a realistic event budget and financial plan. The budget is itemised with cost-control logic, but it does not reconcile: the stated objective is JMD 100,000 while the table totals JMD 135,000, the figures differ across documents, and the plan does not show the practicum-scale spend against the JMD 10,000 ceiling the brief asks for. Not met. (REFERRED)

AC 3.4 — Take part actively in practical planning and demonstrate competence in live execution. The practicum was not completed, so live execution is not demonstrated. Not met. (REFERRED)

Overall: the concept and marketing are strong on paper. The unit is referred because the practicum was not completed, which is a mandatory fail, the mandatory process records are missing (no team meeting dates, attendance, or agendas, and no client consultation record), and the budget does not reconcile internally or across documents."

Learning Outcome 4: REFERRED
AC 4.1 — Risks anticipated and missed; safety and security controls (Q1, Q2). Q1 is strong, with three anticipated risks and controls and two genuinely retrospective missed risks. Q2 begins one control (waste and pest) but the second control is left blank, where the question requires two. Met on the strength of Q1. (PASS)

AC 4.2 — Retrospective risk assessment matrix (Q3). No matrix is present. Not met. (REFERRED)

AC 4.3 — Real decision moment (Q4). Your decision on the non-functional microphone is well handled, with the constraint, the call made, the substitute, and an honest judgement. Met. (PASS)

AC 4.4 — Post-event analysis and improvements (Q5, Q6). Neither question is answered. Not met. (REFERRED)