Student: oneisha Greaves
Course Unit: L4 THM230901 Introduction to Travel, Tourism and Hospitality Management
Learning Outcome 1: REFERRED
AC 1.1 – Knowledge of key terminology and theories
Result: PASS
Oneisha, you demonstrate a basic but adequate knowledge of key terminology across your submission. You correctly identify and use terms such as the Silk Road, the Grand Tour, wide-body aircraft, airline alliances, low-cost carriers, and the digital shift, placing them appropriately within the context of tourism and hospitality. To strengthen this further, aim to define terms more precisely before applying them, particularly in Q2 and Q4 where concepts are introduced but not sufficiently explained.
AC 1.2 – Analysis and application of concepts to real-world scenarios
Result: REFERRED
Oneisha, your responses across the short answers and essay remain largely descriptive rather than analytical. Q2 is notably underdeveloped as you do not explain how the Grand Tour influenced modern luxury or educational tourism, which was a direct requirement of the question. Q4 is incomplete, as two fully developed examples of technology's impact were required but not provided. Q5 lacks a clear separation of benefits and challenges and does not evaluate specific risks. Your essay, while touching on the right historical developments, is a single paragraph that summarises rather than analyses, and technology is largely absent despite being a required area. For resubmission, focus on explaining how and why developments occurred and what their specific impact has been on the modern industry.
AC 1.3 – Class participation and discussion contributions | PASS
Learning Outcome 2: Incomplete
No Submission
Learning Outcome 3: REFERRED
AC 3.1 — Referred
Oneisha, there is no response to Question 1 in the submitted pages. The five definitions and examples that this question requires are entirely absent, which means the marks allocated to AC 3.1 cannot be awarded. This is a significant loss at the foundation of the paper.
AC 3.2 — Referred
Your Question 2(a) identifies two consequences of Pelican Cay's airport limitations. The first — that limited aircraft types restrict the size and capacity of tourist groups — is correct and relevant, and the second — that reliance on small propeller aircraft leads to higher ticket prices and less frequent flights — is also valid and shows some commercial awareness. However, only one practical action is provided and it addresses internal roads rather than the runway itself, which means the action does not directly correspond to either of the two consequences identified. Your Question 2(b) distinction between a travel agency and a tour operator is accurate at a basic level — a travel agency sells products from suppliers to customers, while a tour operator designs and organises its own package tours — though the tour operator definition trails off with "combining transportation etc." without sufficient development. Your point that attracting a tour operator is critical because they have the reach, marketing power, and packaging ability to bring in larger groups and make Pelican Cay accessible to a wider audience is sound and well-argued. AC 3.2 is not passed due to the incomplete action in Q2(a) and the underdeveloped Q2(b) response.
AC 3.3 — Referred
Your Question 3(a) selects the Colonial Fort and Saturday Fish Market as the two experiences, which are appropriate choices. However, the response does not develop either experience beyond the question prompt text — the Colonial Fort entry states only that it "can become" something without explaining what, and the Fish Market response is not visible in the submitted pages. The target traveller identification — someone seeking authentic cultural experiences, historical exploration, and natural beauty — is reasonable, and your rationale that Pelican Cay offers a more genuine, less commercialised encounter with local culture and history is a valid competitive positioning argument. However, the experiences themselves are not described with any meaningful detail, and without that development the marks for this section cannot be awarded. Questions 3(b), 4, and 5 do not appear in the submission at all, representing a very large portion of the total marks. AC 3.3 is not passed.
Learning Outcome 4: Incomplete
No Submission
LO1:
FailLO2:
FailLO3:
FailLO4:
Fail