AIM University Group

Learning Outcome 1: "Incomplete

Usually a very participative learner, but was mainly absent from the classes this semester, and demonstrated no grasp of the subject

AC 1.1. Referred, Was unable to define and explain what marketing is.
AC 1.2. Referred. Did not correctly identify the marketing process
AC 1.3. Incomplete. Did not attempt this task"

Learning Outcome 2: "Referred

Usually a very participative learner, but was mainly absent from the classes this semester, and demonstrated no grasp of the subject

AC 2.1. Referred. Did not identify a target market audience

AC 2.2. Referred. Did not elucidate/justify how social media would aid the event marketing and products

AC 2.3. Referred. Attempted this task but did not speak on marketing objectives"

Learning Outcome 3: "Incomplete
No Attempt"

Learning Outcome 4: "Referred 58%

Your paper demonstrates a clear foundational understanding of marketing concepts within tourism, particularly in relation to AIDA, segmentation types, and digital marketing tools. You show awareness of sustainability issues and stakeholder concerns, and you attempt to apply theory to the Paradise Pulse campaign. However, the overall work remains largely descriptive rather than critically analytical. There is limited academic integration, no referencing of scholarly sources as required, and insufficient evaluation of measurable KPIs and ROI. To Pass, your responses must move beyond explanation toward structured critical evaluation, incorporate academic theory explicitly, interpret performance data numerically, and provide measurable strategic recommendations tied to campaign targets. Strengthening analytical depth and integrating academic sources will significantly improve your performance in future assessments."