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L4 THM230901 Introduction to Travel, Tourism and Hospitality Management

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Course Unit Description

To provide an introductory understanding of the travel, tourism, and hospitality industry, helping learners assess their suitability for a career in these fields and guiding them in their professional progression. This course also explores the essential aspects of managing and administrating tourism businesses, focusing on the key elements that drive successful tourism operations.

Learning Outcomes:

  1. Understanding the Historical and Developmental Context of Travel, Tourism, and Hospitality.
  2. Knowledge of the Growth and Coordination in Aviation and Air Transportation.
  3. Comprehension of Individual Components and Interrelationships within the Industry.
  4. Proficiency in Tourism Administration and Business Management.

Assessment methods will include a combination of the following:
• Written examinations
• Group projects
• Case studies and scenario analysis
• Practical demonstrations of in-flight procedures
• Reflective journals
• Presentations
• Peer evaluations

  1. “Tourism: Principles and Practice” by John Fletcher, Alan Fyall, David Gilbert, and Stephen Wanhill

    • Comprehensive overview of the tourism industry, including history, marketing, and management.
    • ISBN: 978-0273758273

  2. “Introduction to Hospitality” by John R. Walker

    • Detailed exploration of the hospitality industry, including hotel management, food service, and events.
    • ISBN: 978-0135209844

  3. “The Business of Tourism” by J. Christopher Holloway and Neil Taylor

    • In-depth analysis of the business aspects of tourism, including marketing, economics, and policy.
    • ISBN: 978-1292172354

  4. “Tourism Management: An Introduction” by Clare Inkson and Lynn Minnaert

    • Introduction to the key concepts and practices in tourism management.
    • ISBN: 978-1526459488

Videos and Online Resources

  1. Websites:

    • World Tourism Organization (UNWTO): Reports, statistics, and news on global tourism.
    • International Air Transport Association (IATA): Resources on air transport and aviation industry.
    • Hospitality Net: News and trends in the hospitality industry.

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